VOICE SEARCH OPTIMIZATION: PREPARING FOR THE FUTURE OF SEO

“Hey Siri, where’s the best biryani near me?” “Alexa, find a budget hotel in Downtown Dubai.” “Okay Google, how can I grow my Instagram followers?” This is voice search—and it’s no longer futuristic. It’s already influencing how users search, and how marketers respond. With the rise of smart speakers, voice assistants, and mob